our mission

"We created this serum because we believe in enhancing what you naturally have, without needing harsh chemicals or gimmicks. Your lashes are already beautiful – they just need a little extra nourishment and care to shine."

Our commitment to holistic self-care

If you know me, you know that I’m all about embracing natural beauty and wellbeing. After trying so many different lash serums on the market, I always felt there was nothing that worked for me. I dreamed of creating the perfect lash serum and so I did. Introducing Twenty One Beauty, designed to make us all feel confident and enhance our natural beauty.

To me this isn’t just another beauty product – it’s a reflection of my commitment to holistic self-care and that beauty shines through when we feel good in our own skin.

That’s why our serum combines scientifically proven ingredients with nourishing botanicals to deliver real results without artificial extensions or eyelash enhancers.